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    • How we help
      • The Problem statement
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      • Digital transformation
      • The South African market
    • Why VertexPM
    • About Adrien
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  • Home
  • How we help
    • The Problem statement
    • Fractional CPO
    • Fractional COO
    • Digital transformation
    • The South African market
  • Why VertexPM
  • About Adrien
  • Insights
  • Privacy policy

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EMBEDDED LEADERSHIP - NOT ANOTHER CONSULTANT

VertexPM provides fractional CPO and COO services — meaning  we join your leadership team on a part-time basis, with full accountability for outcomes. Not a slide deck. Not a recommendation. Execution.

You've raised the money. Now things need to actually work

The Product Trap

The Founder Bottleneck

The Product Trap

  Your roadmap is a wish list, not a strategy. The team is building features nobody asked for, investors are asking hard questions, and you're the one trying to answer everything.

The Ops Cliff

The Founder Bottleneck

The Product Trap

 What worked at 10 people is breaking at 30. Processes are in someone's head. Onboarding is chaos. Every sprint uncovers a new fire. You're scaling noise, not the business.

The Founder Bottleneck

The Founder Bottleneck

The Founder Bottleneck

You're the CPO, the COO, the HR director, and the customer success team. Every decision waits for you. Growth is waiting for you to get out of the way — but you can't.

The 6 reasons tech companies fail

No real product-market fit

Weak leadership & maligned teams

Premature or chaotic scaling

Teams build confidently in the wrong direction — shipping features nobody asked for, measuring activity instead of outcomes.

Premature or chaotic scaling

Weak leadership & maligned teams

Premature or chaotic scaling

Hiring ahead of process, expanding before the model is proven. Speed without structure breaks companies at the worst possible moment.

Weak leadership & maligned teams

Weak leadership & maligned teams

Weak leadership & maligned teams

First-time founders lack the operational pattern-recognition that turns strategy into execution. Good people pulling in different directions.

Wrong product at the wrong time

Weak leadership & maligned teams

Timing is strategy. Companies that skip rigorous discovery and competitive framing burn runway validating assumptions that research could answer in days.

Unsustainable unit economics

No pricing discipline, unclear CAC:LTV ratios, and product roadmaps detached from commercial reality. Momentum built on sand.

Capital exhaustion

The terminal cause — but rarely the root one. Most startups run out of money because the above problems went unaddressed until it was too late.

How can we help

Our Expertise

Fractional CPO

Fractional CPO

Not another consultant

 VertexPM provides fractional CPO and COO services — meaning Adrien Padayachee joins your leadership team on a part-time basis, with full accountability for outcomes. Not a slide deck. Not a recommendation. Execution.


Fractional CPO

Fractional CPO

Fractional CPO

Product clarity from day one

We establish a rigorous discovery process, define the right metrics, and build a product strategy that connects features to commercial outcomes — so your team ships with conviction, not hope.

Fractional COO

Fractional CPO

Startup to scaleup

Operations built to scale

We design the processes, people structures, and OKR frameworks that let your company grow without chaos. From hiring playbooks to board reporting — built right before you need it.

Startup to scaleup

Startup to scaleup

Startup to scaleup

Navigating the hardest transition

The rules that get you to £1M are not the rules that get you to £10M. We've made this transition and know exactly where the traps are — and how to avoid them.

Fundraising

Startup to scaleup

Fundraising

Investor-ready foundations

We prepare your commercial narrative, unit economics, and operational evidence so that due diligence conversations convert — not stall. Fundraising is easier when the house is in order.

Scaling

Startup to scaleup

Fundraising

Senior experience. Startup economics.

You get the judgment of a seasoned CPO/COO — without the full-time salary, equity, or hiring timeline. Engaged on retainer, aligned to outcomes, ready from week one.

See how we price our services

EXPERIENCE ACROSS 13 INDUSTRIES

Pattern recognition is our superpower

Healthtech & NHS  |  Regulated, mission-critical, vulnerable users at scale
Fintech  |  Retail investing, mobile payments, regulated markets
Gaming & Consumer Apps  |  Engagement mechanics, retention loops, monetisation
Media & Sports  |  High-traffic mobile, subscriptions, audience growth
Telecoms & IoT  |  B2B2C, eSIM, enterprise SaaS
FMCG & Retail  |  Global digital marketing & commerce at Mars Inc scale
Enterprise Software  |  Low-code platforms, developer tools (OutSystems)
Care & Social Impact  |  AI-assisted care planning, social prescribing
  • Enterprise Software  |  Low-code platforms, developer tools (OutSystems)
  • Care & Social Impact  |  AI-assisted care planning, social prescribing
  • Healthtech & NHS  |  Regulated, mission-critical, vulnerable users at scale
  • Fintech  |  Retail investing, mobile payments, regulated markets
  • Gaming & Consumer Apps  |  Engagement mechanics, retention loops, monetisation
  • Media & Sports  |  High-traffic mobile, subscriptions, audience growth
  • Telecoms & IoT  |  B2B2C, eSIM, enterprise SaaS
  • FMCG & Retail  |  Global digital marketing & commerce at Mars Inc scale
  • Enterprise Software  |  Low-code platforms, developer tools (OutSystems)
  • Care & Social Impact  |  AI-assisted care planning, social prescribing
  • Healthtech & NHS  |  Regulated, mission-critical, vulnerable users at scale
  • Fintech  |  Retail investing, mobile payments, regulated markets
The start-up conundrum

startups don't lack ideas. They lack structure and EXECUTIOn

  

VertexPM exists to close that gap. We specialise in providing fractional CPO and COO services that embed leadership into your organisation. Our hands-on approach ensures accountability for outcomes, delivering real results. Let’s create success together!

Book your free 30-minute strategy call

See what our clients have to say!

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