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Case study · Sports media · Portugal
A Bola
- My role
- Director of Product and Innovation
- When
- Aug 2023 to Aug 2024
- Where
- Lisbon
The brief
A Bola is Portugal's largest sports media company. I led the creation of its Product and Innovation division: a new team, modern ways of working and training to lift product capability. We shipped major launches with the Sportal Group (Bulgaria) and moved the site onto a modern stack.
100,000+
EURO 2024 app downloads
4.6+
star ratings on iOS and Android
20%
increase in mobile traffic
12%
more time spent
30%
fewer critical bugs
What I did
- Launched the FansUnited gamification platform and a live blog with a new EURO 2024 user experience.
- Released new iOS and Android apps on schedule for EURO 2024.
- Migrated the site to a headless CMS and a new sports data API.
- Brought in GA4, GAM, GTM, JIRA, Miro and MS Clarity to run a test, measure and learn approach.
- Negotiated new ad deals with Google and Taboola, and digital partnerships with MEO and SAPO.
- Inherited a paper-based company with an outdated website and built a team of five: product managers, designers, analysts and data specialists, with career frameworks and OKRs.
- Organised cross-functional squads around user journeys, and acted as CPO advising the CEO and board.
- Researched the apps properly first: 12 competitor apps analysed and 50+ football fans interviewed.
“I do not hesitate in recommending Adrien as the perfect fit to develop a product department from concept to implementation.”
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