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Case study · Consumer electronics · Global

Samsung

My role
Mobile Product Manager (contract)
When
Apr 2017 to Dec 2017
Where
Surrey

The brief

I was responsible for deploying Samsung Members, Samsung's global loyalty app, and driving its adoption across 30 EU markets. It was built as a global proposition to serve and reward Samsung customers across mobile and consumer electronics.

30

EU markets

What I did

  • Deployed the app across 30 EU markets.
  • Drove adoption of a single global proposition for mobile and consumer electronics customers.

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