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Case study · Health tech · NHS
The Joy App
- My role
- Fractional CPO
- When
- Dec 2025 to Mar 2026
- Where
- UK
The brief
Joy is an NHS-approved platform that connects people with local community services. It serves 19.2 million patients across 30% of UK Primary Care Networks and reports a 39% reduction in GP appointments. I joined as a direct report to the founder to lead product across the full suite: JoyConnect (clinical integration with EMIS and SystmOne), JoyMarketplace (20,000+ services), JoyCaseManagement, JoyNotes and the AI Link Worker, Pebble.
19.2M
patients served
30%
of UK Primary Care Networks
20,000+
services in the marketplace
What I did
- Promoted internal staff to Product Owners and introduced an Agile structure across the whole organisation.
- Built the product, QA and support teams from the ground up.
- Advised on AI integration and on prioritising the roadmap in a regulated NHS environment.
- Kept DPIA compliance in place and held the company to ISO 27001, Cyber Essentials and NHS IM1 standards.
“His forward-thinking, analytical approach to scale-up building delivered real, tangible change in a remarkably short period of time.”
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