OutSystems

The brief

I owned OutSystems' corporate website, the digital cornerstone for promoting its low-code and no-code products, with a clear focus on Sales and Marketing impact. I led its development, performance and strategic direction.

What I did

• Defined the website's strategy and roadmap so it matched business goals and market trends.
• Organised and led the product development team, working with Noesis.
• Partnered with in-house UX/UI designers to test, refine and ship improvements.
• Ran initiatives to grow sales, tighten the sales funnel and raise customer engagement.
• Guided the lifecycle from discovery to go-to-market with Sales and Marketing teams across Portugal and the USA.
• Standardised workflows on JIRA, Miro and analytics tools, and led Scrum ceremonies across the mobile and web teams.