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Case study · FMCG · Global

Mars

My role
Digital Technology Consultant
When
Jan 2021 to Aug 2021
Where
UK

The brief

I led the digital marketing and commerce technology strategy for the global Food segment, working across the Food business (digital, marketing and sales) and its digital technologies teams.

What I did

  • Developed and led the strategy for the Food business across global digital, marketing and sales.
  • Drove digital transformation by managing cross-segment digital product work globally.
  • Shaped the digital marketing and commerce technology approach that helped deliver against the business strategy.
  • Brought Global Digital, Marketing and Sales together with the Digital Technologies team.
“He is a trusted, valued, and productive member of the group and the go-to for all things Product Management.”
Mahbobeh Sabetnia, Executive Board member, Otto Group

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