FRVR

The brief

FRVR is a fast-growing games startup. I owned the roadmap for Krunker.io, a high-growth FPS game, and led its move from a PC desktop hit to a mobile-friendly Facebook game, while helping build the product function with the VP of Product.

What I did

• Led a team of game designers, developers and monetisation specialists, and set up the ways of working in a rapidly growing startup.
• Owned the relationship, strategy and development of our games on Facebook, Instagram, TikTok and Discord.
• Built an A/B testing strategy with Meta for top games, including LiveOps and tournaments, to grow and monetise them.
• Ran UX research with a game designer and a researcher.
• Led a cross-functional team of 12 across three platforms and mentored two junior PMs.
• Built a six-quarter roadmap and documentation standards that halved onboarding time for new team members.
• Presented our gaming strategy to Samsung in Suwon for their games platform.